Sales Forecast help with Business Plan/Marketing Plan

[Ben Atwater]

Hi Everyone

I am currently working on my sales forecast on my business plan. I am not sure what would be a reasonable sales forecast for my a start up drink. For example is it reasonable to have a start up total unit sales of 3,000-5,000 the first month with a growth of 50% each month for the 1st year? If we did 3000 units that would be a total of 777,488 units the 1st year at 50% growth each month.

I have some numbers in mind but i'd like to see what input you guys have on this matter prior to me telling you my numbers.

Thanks

[Jorge Olson]

Hello Ben:

First Rule: Count in cases, not units. One case is about 24 units.

Second Rule: 2 to 4 cases per store per month is realistic

Calculate how many stores you can open with a cost of $100 to $200 per store. So if you open 100 stores you will spend at least $10,000 in costs of sales.

Make your forecasts store specific. If you open 3 stores per day and have 3 salespeople you can open 100 stores in a month. If they sell 2 to 4 cases per store you can reach your 400 cases.


Thanks,

Jorge Olson

[Derek Vest]

Hi Jorge,

Love your book! It is wonderful to have an expert to help with the construction of a new venture!
When you mention $100-200 per store, how do you break that down? In your book you mentioned
spiffs, marketing materials for the store - is that part or all of the dollar figure?

Thank you very much,
Derek