Hello to everyone at Bevfan.com -
As the Sales Manager and part owner of Vivi Beverages LLC, I'm excited to announce that we are currently negotiating deals with distributors in California and abroad. If you are interested in getting in on the ground floor of this innovative new beverage, please contact us through our website (http://www.drinkvivi.com) or directly through bevfan.
Vivi Smart Soda is a carbonated soft drink with acai berry extract and vitamin B12 - it also has NO high fructose c…
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Posted on November 5, 2008 at 4:30pm — 3 Comments
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You tried contacting us this week but did not leave your contact information. Please let me koow how we can help.
Carlos Lopez
Liquid Brands Management, Inc.
let me know if you want to connect - I have quite a history with Acai!
best of luck to you and your team,
andrew
The two components of alcoholic beverages responsible for alcohol toxicity are ethanol, the primary product of fermentation, and byproducts known as aldehydes. Acetaldehyde is the primary molecular toxin in alcohol. It enters the body both from the drink itself and as a byproduct of the metabolism of ethanol in the stomach and liver. These biochemical reactions take place in two steps: First, ethanol is converted to acetaldehyde by an enzyme called alcohol dehydrogenase (ADH) in the presence of a chemical cofactor called NAD. In the process, NAD is depleted and converted to NADH. Second, the acetaldehyde produced in the breakdown of ethanol is converted to harmless acetic acid by an enzyme called aldehyde dehydrogenase (ALDH). This reaction also uses the chemical cofactor NAD, converting it to NADH in the production of acetic acid. This is where hangovers begin.
The average individual can process about one quarter of an ounce of pure alcohol per hour. Beyond this, ADH uses up the liver's supply of NAD necessary to convert acetaldehyde into acetic acid with ALDH. The acetaldehyde remains in the blood, exerting toxic effects at dangerous levels.
As a bio-stimulant, succinic acid has been shown to stimulate neural system and recovery processes. It also activates the second half-cycle of tricarboxylic acids to help accelerate the decomposition of acetaldehyde and the energization of the oxidation processes in the mitochondria. In the mitochondria, two reactions are linked to convert NADH to NAD. In this case, NADH oxidase converts NADH to NAD, while succinic acid, in the presence of the enzyme succinic acid dehydrogenase, drives a reaction converting another cofactor, FAD, to FADH2. This is one of the most important reactions of energy production in mitochondria. Succinic acid is the key active ingredient in Cheerz®.
Alcohol inhibits the availability of glucose through an insulin-mediated mechanism. L-glutamine and N-acetyl cysteine contain a sulfhydryl group effective in scavenging acetaldehyde and helping the liver to manufacture glutathione, one of the body's most important naturally occurring antioxidant detoxifiers. N-acetyl cysteine helps increase the oxidation cycle of ethanol, lowering acetaldehyde levels in the blood, liver and brain. L-glutamine helps speed the process of reducing NADH back to NAD+ via the malate-aspartate shuttle to correct the cellular imbalance in the NADH/NAD+, one of the metabolic effects of ethanol intoxication. L-glutamine also appears to reduce cravings for sugar and carbohydrates. Cheerz® contains L-glutamine and N-acetyl cysteine.
L-alanine is an amino acid that is produced from pyruvate by transamination. It is involved in sugar and acid metabolism, increases immunity, and provides energy to muscle tissue, brain, and the central nervous system. Alanine helps transfer nitrogen from tissue sites in the body to the liver, where it plays a significant role in maintaining the body's blood sugar balance. Cheerz® contains L-alanine.
Silymarin (milk thistle seed extract) is a flavonoid found in the seeds of the dried milk thistle herb. Silymarin is a powerful blood and liver antioxidant that helps protect liver cells (and other cells in the body and brain) from toxicity. Silymarin and its components scavenge free radicals that can damage the liver, and has also been shown to promote liver cell protein synthesis and decrease the oxidation of glutathione. Early research indicates that silymarin may also have anti-cancer properties. In one study, silymarin retarded the development of alcohol-induced hepatic fibrosis (a scarring response to liver damage) in baboons. Milk thistle extract is standardized to 80% silymarin. Cheerz® contains silymarin.
L-malic acid, a fruit-derived amino acid, is a key intermediate in the major biochemical energy-producing cycle in cells known as the citric acid, or Kreb’s cycle, located in the mitochondria, where it plays an essential role in the production of energy. L-malic acid is absorbed from the gastrointestinal tract, then is transported via the portal circulation to the liver. It also helps remove high levels of phosphorous and aluminum from the body. Cheerz® contains L-malic acid.
Additionally, Cheerz® substitutes calcium ascorbate for ascorbic acid, since calcium ascorbate is more gentle on the stomach lining.
This is a simplified view of the sound biochemical reasoning and accepted scientific principles behind the Cheerz® formulation.