Dr. Pepper Snapple Group, Inc., invests in Hydrive Energy LLC

[Jorge Olson]

Dr Pepper Snapple Group Inc., the new U.S. beverage company spun off from Cadbury PLC, struck an agreement to distribute a small beverage maker's energy drink, in a move to diversify its portfolio further beyond soft drinks.

The agreement gives the Plano, Texas, maker of Dr Pepper, Snapple, 7Up and other drinks a stake of less than 25% in Hydrive Energy LLC and signals the company's intent to tighten its hold over drinks it distributes, after losing some fast-growing beverages to competitors.

Jorge's Comments: This is a great example of how an innovative brand in a busy space like Energy Drinks still managed to land a great deal with one of the largest beverage companies in the world.

Thanks,

Jorge Olson

Beverage Industry